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27/12/2018

Klabin supports Clean Beach Project in Recife

The company will distribute paper bags, paper straws and cardboard trashcans on Boa Viagem Beach to promote environmental education and a litter-free beach

Klabin supports Clean Beach Project in Recife

 

The company will distribute paper bags, paper straws and cardboard trashcans on Boa Viagem Beach

to promote environmental education and a litter-free beach

 

Pernambuco, December 27, 2018 – Beachgoers and tourists who frequent Boa Viagem Beach in Recife, Pernambuco can now participate in the Clean Beach Project and help preserve the environment.From January to May, Klabin, Brazil’s leading producer and exporter of packaging paper, will distribute some 850,000 paper bags that the public can use to dispose of their trash and help keep the beach free of litter. The company also will donate 50,000 paper straws and 37,000 cardboard receptacles to facilitate trash collection.

 

“Sustainability is a key pillar at Klabin and a commitment we undertook long ago with all our stakeholders.We have been closely following the change in people’s behavior, who more and more are opting for renewable and environmentally friendly products.And paper is an important ally in this trend, since it is 100% recyclable and biodegradable,” said Douglas Dalmasi, Packaging director at Klabin.“It’s very satisfying to participate in the action and contribute directly to a more sustainable future," he added.

 

The Clean Beach Project will be implemented along the eight kilometers of Boa Viagem Beach on Sundays and holidays, from January to May 2019. The initiative will include trained monitors located strategically along the beach, who will distribute the paper bags and straws as well as orient the public.The project, which was conceived by the network TV Globo and is now in its 20th edition, aims to promote environmental education.The initiative, which also is sponsored by the municipal government of Recife, also distributes colorful bracelets to children on the beach to help their parents locate them on the beach.

 

Information – Launch of Clean Beach Project

Date and time:  December 30, 2018, at 9 a.m.

Place:  Avenida Boa Viagem, in front of Academia da Cidade no Segundo Jardim de Boa Viagem, in Recife

Project Duration: Sunday and holidays through May 12, 2019

 

About Klabin

Klabin is the largest producer and exporter of paper for packaging in Brazil, its only company offering one-stop shop solutions in hardwood, softwood and fluff pulp, and the leader in corrugated board packaging and industrial bags. Founded in 1899, it has 17 industrial units in Brazil and one in Argentina.

 

With its entire management guided by sustainable development, Klabin pursues integrated and responsible growth that combines profitability, social development and environmental commitment. Klabin has been a component of the Corporate Sustainability Index (ISE) of the São Paulo Stock Exchange (B3) since 2014. It is a signatory to the United Nations Global Compact and to the Brazilian Pact to Eradicate Slave Labor, and seeks suppliers and business partners that share its values of ethics, transparency and respect for sustainability principles.

 

Learn more at www.klabin.com.br

 

Media relations – Klabin

In Press Porter Novelli

 

Juliana Onofri – (11) 4871-1466 – juliana.onofri@inpresspni.com.br

Jordan Fraiberg – (11) 3323-3829 – jordan.fraiberg@inpresspni.com.br

Mayara Brasil - (11) 3323-1629 – mayara.brasil@inpresspni.com.br    

Alcione Cavalcante – (11) 4871-1473 – alcione.cavalcante@inpresspni.com.br

Giovana Battiferro – (11) 3330-3806 – giovana.battiferro@inpresspni.com.br

 

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