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5 de September de 2013

Klabin participates in book launched at the 5th Brazilian Congress of Innovation of the CNI

Company participates, along with 21 other large companies, in the first book produced by the National Confederation of Industry

Klabin, Brazil’s biggest manufacturer and exporter of packaging paper, is participating, together with 21 other large companies in the first book produced by the CNI (National Confederation of Industry), launched during the 5th Brazilian Congress of Innovation in Industry. The publication, elaborated in conjunction with MEI (Corporate Movement for Innovation) is a compilation of the methodologies encountered by the companies, the principal bottlenecks faced, the lessons learned from the process and the benefits of innovation for business and for the consumer.

Klabin is participating in the book with the case on the development of corrugated boxes for the export of fresh fruit. The product meets both the sanitary pre-requisites for export and the technical requirements, and has a differentiated design. Produced at the company’s Goiana Plant, in Pernambuco, the packaging presents features which help to make it competitive, such as a reduction in the consumption of electrical energy, due to faster refrigeration of the fruit; increase in useful space and high strength, which maintains the product intact throughout transportation up to the end consumer.

Another important feature of the product is how it helps small producers to get into the export chain of Brazilian fruit, since these boxes can be assembled and filled manually.

The book is a compilation of 22 cases of innovation of the selected companies and was handed out to participants of the 5th Brazilian Congress of Innovation of the CNI.

About Klabin

Klabin, Brazil’s biggest paper manufacturer and exporter, produces packaging paper and board, corrugated boxes, industrial bags and timber in logs. Founded in 1899, today it has 15 industrial plants in Brazil and one in Argentina. It is organized in three business units: Forestry, Paper (cartonboard and kraft paper) and Converting (corrugated board and industrial bags).

Sustainable Development guides the management of the company, in the pursuit of integrated, responsible growth which combines profitability, social development and environmental commitment. Consequently, it is a signatory to the UN Global Compact and looks for suppliers and business partners who adhere to the same ethical values, transparency and respect for the principles of sustainability.

Information for the Press

Máquina Public Relations
Carlos Moura – 11 3147 7453 – carlos.moura@grupomaquina.com
Tatiana Souza – 11 3147 7921 – tatiana.souza@grupomaquina.com
André Mascarenhas – 11 3147 7391 – andre.mascarenhas@grupomaquina.com

Assessoria de Imprensa

Contato da Imprensa Klabin S.A.

Juliana Onofri | +55 (11) 4871-1466 - juliana.onofri@inpresspni.com.br
Alessandro Abate | +55 (11) 3323-3829 - alessandro.abate@inpresspni.com.br
Alcione Cavalcante | +55 (11) 4871-1473 - alcione.cavalcante@inpresspni.com.br
Giovana Battiferro | +55 (11) 3330-3806 - giovana.battiferro@inpresspni.com.br

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Sabia que somos pioneiros no desenvolvimento e produção de bandejas para transporte, armazenamento e exposição de frutas no Brasil? 😱 Transporte de alimento é coisa séria, por isso, aqui na Klabin, vamos muito além da embalagem. Pois é! Nossa nova linha de embalagens para transporte de frutas, além de lindas 😍, são produzidas com material feito a partir de fibras limpas e sem nenhum contaminante, o que garante a proteção dos alimentos. Além disso, elas são biodegradáveis e totalmente recicláveis, reforçando nosso compromisso com o meio ambiente. 🌳 Estamos sempre pensando em unir praticidade e sustentabilidade para que os alimentos cheguem com qualidade até a sua casa. 😉💚🏠 #MuitoAlémDaEmbalagem #EmbalagensdoFuturo #FuturoRenovável

#PraCegoVer: imagem de caixas com frutas em primeiro plano e ao fundo uma ilustração simulando uma paisagem com natureza. Nela há uma cena com duas pessoas. Uma está com a outra nos ombros tentando alcançar uma maçã e ao fundo outra pessoa andando de bicicleta.
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