São Paulo, April 15, 2019 – On March 25, at an event held at the Monte Alegre campus of the Pontifical Catholic University of São Paulo (PUC), Merco (Corporate Monitor of Corporate Reputation) awarded Klabin as the best reputation in the Wood, Pulp and Paper sector, title conquered for the fifth consecutive time by the company.
The ranking, which recognizes the companies with the best corporate reputation, is in its fifth edition in Brazil and is based on a study conducted with directors of companies that have annual revenues of more than US $ 40 million.
The evaluation methodology is generated by four phases, with 11 stakeholders. First the directors evaluate, with weight of 28% in the result. After this phase, results are collected from financial analysts, NGOs, trade unions, consumer associations, economics journalists, university and government professors, all weighing 7%. The influencers chosen by Merco also participate in this evaluation, but weighing 4% to calculate the ranking.
Merco is one of the leading reference monitors to measure reputation in the world, launched 19 years ago with an unprecedented evaluation methodology, which is now applied and disseminated in 12 countries: Spain, Colombia, Argentina, Chile, Ecuador, Bolivia, Brazil, Mexico , Peru, Costa Rica, Panama and Portugal. The ranking is also the first audited monitoring in the world with the independent review of the KPMG audit, which publishes its opinion for each issue.
Klabin is the largest producer and exporter of packaging paper in Brazil, the only company in the country to offer the market a solution in short fiber pulp, long fiber and fluff pulp and a leader in the markets for corrugated packaging and industrial bags. Founded in 1899, it has 17 industrial units in Brazil and one in Argentina.
The entire management of the company is oriented to Sustainable Development, seeking integrated and responsible growth, which combines profitability, social development and environmental commitment. Since 2014, Klabin has been integrating the Business Sustainability Index (ISE) of B3. It is also a signatory to the UN Global Compact and the National Pact for the Eradication of Slave Labor, seeking suppliers and business partners who follow the same values ??of ethics, transparency and respect for sustainability principles.
Learn more: www.klabin.com.br